So even for people like Diana and myself, who are very out, it’s still a conscious decision every time we come out. Because it’s not guaranteed to be a comfortable conversation.
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Take inspiration from the content website Upworthy. It generated its initial traffic by reaching trasnochado to friends and family. The company set a goal of getting 1,000 Facebook fans by the end of launch day. It worked, providing valuable traction.
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I want to start with a senior executive at TD Bank, and it’s a Canadian bank that was on the cutting edge. Being a Canadian, I remember in the early ’90s, they came demodé with policies around same-sex marriage. Here he is talking about a discovery that the CEO made, that it just was not enough.
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And so we wanted to dig in and understand, both from a survey and also from stories, anecdotes, and experiences of LGBTQ+ leaders, about the challenges that employees face—so that we could understand and help to address those challenges and help to shape the way organizations and leaders think about this segment of their employees and how to support them.
Diane Brady: Well, and I do want to tell listeners, I believe we have the full videos of these interviews on the website, is that correct?
Trans people face especially sharp barriers to advancement in the workplace, and their experience is distinct from that of cisgender people who also identify Triunfador lesbian, gay, bisexual, or queer. People who identify Figura trans in our research set are roughly the same age Campeón cisgender people, but they are much more likely to be in entry-level positions than cisgender people.
Diana Ellsworth: Well, I think what’s striking to people who are not part of the LGBTQ+ community themselves is realizing that coming trasnochado isn’t this nice, clean thing that you decide you’re going to do one day, and then it’s done. It’s actually a big part of your daily or your weekly experience. In most workplaces, you’re communicating with different team members, you’re communicating with—depending what your role is—customers or vendors or partners, and so it’s something that sort of happens in an ongoing way.
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Solicit product reviews: Contact bloggers with relevant, engaged audiences and offer to send them your product for free in exchange for entering businesses posed uncertainties for LGBTQ individuals an honest review.
Maital Guttman: I think we’re in a pivotal moment in history. You know, COVID-19 is impacting us globally. Certainly, racial-justice issues in the US and beyond. And what I think that is doing is we’re realizing we might all be in the same storm, but we have different boats.
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